We are seeking a talented and enthusiastic Digital Marketing Executive to join our team and help us drive growth through effective digital marketing strategies.

Role Overview:
As a Digital Marketing Executive, you will play a crucial role in developing and executing our digital marketing initiatives. You will be responsible for creating and managing various digital marketing campaigns across multiple platforms, including Google Ads, Amazon Ads, social media, and e-commerce marketplaces.

Key Responsibilities:

• Paid Advertising:
  • Manage and optimize Google Ads, Amazon Ads, and other paid advertising platforms to drive traffic and conversions.
  • Conduct keyword research and bid management to maximize ROI.
  • Track and analyze campaign performance to identify areas for improvement and achieve a [specific target] click-through rate and conversion rate.

• Website Management:
• Create and update WordPress websites, ensuring they are visually appealing, user-friendly, and optimized for search engines.
• Experience with SaaS platforms like Shopify is a plus.
• Collaborate with designers and developers to ensure the website meets business objectives and achieves a [specific target] page load speed and user experience score.

• Content Creation:
• Develop engaging content for various social media platforms, including videos, reels, and YouTube shorts.
• Create and manage content calendars to ensure consistent posting and engagement.
• Collaborate with copywriters and designers to produce high-quality content that aligns with our brand voice and resonates with our target audience.

• SEO and SEM:
• Implement SEO strategies to improve website visibility in search engine results.
• Conduct keyword research and optimize website content, meta tags, and internal linking.
• Monitor and analyze website performance using SEO tools to achieve a [specific target] ranking for relevant keywords.

• Email Marketing:
• Create and send targeted email campaigns to nurture leads and drive conversions.
• A/B test email subject lines, content, and calls to action to optimize results and achieve a [specific target] open rate and click-through rate.

• Social Media Management:
• Develop and manage social media strategies for platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Engage with followers, respond to comments, and monitor brand reputation.Analyze social media metrics to measure engagement and ROI and achieve a [specific target] engagement rate and follower growth.

• E-commerce Management:
• Onboard products onto e-commerce platforms like Flipkart, Amazon, and Nykaa.
• Optimize product listings for maximum visibility and conversions.
• Manage product reviews and customer feedback to improve customer satisfaction and drive sales.

• Analytics and Reporting:
• Track and analyze campaign performance using tools like Google Analytics and Google Data Studio.
• Create detailed reports to measure the effectiveness of marketing efforts and identify areas for improvement.
• Provide insights and recommendations to inform future marketing strategies and achieve [specific target] KPIs.

Required Skills and Qualifications:

Technical Skills:

• Experience with Google Ads, Amazon Ads, and social media advertising platforms.
• Proficiency in WordPress and other website building platforms.
• Strong understanding of SEO and SEM principles.
• Familiarity with e-commerce platforms and product listing optimization.
• Experience with content creation tools (e.g., Canva, Adobe Photoshop).
• Knowledge of email marketing best practices.
• Proficiency in data analysis tools (e.g., Google Analytics, Google Data Studio).

Soft Skills:

• Excellent communication and interpersonal skills.
• Strong organizational and time management skills.
• Creative and innovative thinking.
• Problem-solving and analytical skills.
• Attention to detail and accuracy.
• Ability to work independently and as part of a team.
• Passion for digital marketing and a desire to stay up-to-date with industry trends.

Additional Requirements:

• Portfolio or samples of previous work demonstrating digital marketing skills.
• Ability to learn and adapt to new technologies and platforms.

Preferred Skills:

• Experience with SaaS platforms like Shopify.
• Knowledge of SEO and SEM best practices.
• Familiarity with e-commerce platforms and product listing optimization.
• Experience with video editing and content creation tools.
• Understanding of email marketing best practices.

Additional Notes:

• The Digital Marketing Executive will report to the [Marketing Manager/Director].
• The role will involve working closely with other team members, including designers, developers, and sales representatives.
• The candidate should be a self-starter who is able to work independently and take initiative.
• The position offers opportunities for growth and development within the company, including potential promotions to senior marketing roles or specialized areas like SEO, PPC, or social media management.

If you are a creative, motivated individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity. Please submit your resume, cover letter, and portfolio of work to.